GENDERLESS

Goodbye to genders! 

The way of thinking and wondering why among the millennials has given life to a new concept: The genderless. A neutral space in which the feminine and the masculine coexist without the need to define themselves. Stereotypes have done a lot of harm, and this new trend that began as fashion has already become social and invites us to ask ourselves: Why can't a man wear a skirt? Or, why don't women look feminine if they wear a sweatshirt? Right?

A design without definition, being able to express yourself freely: transmitting and thinking how we feel. Being able to choose to be who we are and express it as freely as possible by breaking down barriers, transcending stereotypes and revolutionizing the way we dress.

It is true that unisex is nothing new, it began at the end of the Second World War as a cultural manifestation. Pierre Cardin, Yves Saint Laurent or Paco Rabanne began to incorporate into their collections garments that could be worn by both sexes. And now, in the 21st century, designers continue to take unisex aesthetics to another level. When in 2013, J. W. Anderson presented a fashion show with men wearing dresses and skirts. Major brands such as Saint Laurent, Balenciaga and low cost, also have already taken them to the catwalks as well as Louis Vuitton in 2016 used Haden Smith, son of Will Smith for their women's campaign.

Louis Vuitton Campaign

The main message that Genderless wants to please is freedom. Freedom to wear whatever you like. Freedom to be who you want to be. Without fear of what they will say, without prejudice. Because this fashion is more than present, and has come to stay.

Welcome to design without definition. Where freedom of expression is freer than ever.

Clara